My Portfolio
Digital engagement campaign for B Corporation
Country: United Kingdom
Project: Digital engagement campaign (website, email, social media, video, podcast) to promote a hybrid event from the United Nations Climate Change Conference.
Tasks:
Strategy (including objective setting, target audience definition, branding and visuals, key messages, omnichannel approach, partner and influencer engagement, promotion plan, measurement and evaluation).
Execution (including digital listening, copywriting, partner sharekit, speaker and event promos, ad scheduling and optimization, live tweeting, highlight videos, link sharing with partners, reporting).
Results: +24’000 website sessions, +353’000 social media impressions, +7’000 social media engagements, +200 influencer mentions, +35.3% email open rates, +6.8% email click rate, +700 event participants.
Digital transformation for faith-based organization
Country: Switzerland
Project: Digital transformation and change management for faith-based organization
Tasks:
Strategy (including foresight, research, interviews, data mapping, ideation, strategic plan, action plan, evaluation)
Execution (including project management, stakeholder engagement, website development, branding, copywriting, content development, platform integration)
Results: 50% boost in website visits and 200% increase in online donations
Countering digital disinformation for fashion company
Country: United Arab Emirates
Project: Countering disinformation on social media for fashion company with +$15B in annual revenue
Tasks:
Strategy (including issues and crisis management approach)
Execution (including daily social listening, mapping of key topics and influencers, development of holding statements and private messages, digital image forensics, daily measurement and reporting)
Results: Successfully countered the spread of misinformation and disinformation through social listening and the timely sharing of facts. Prevented mass cancellation of product orders and safeguarded brand reputation.
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